Enhancing the implicit association test: A four-step model to find appropriate stimuli
- Creator: Brenner, Gerhard , Koller, Monika , Walla, Peter
- Resource Type: book chapter
- Date: 2019
Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures
- Creator: Walla, Peter , Koller, Monika , Brenner, Gerhard , Bosshard, Shannon
- Resource Type: journal article
- Date: 2017
Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing
- Creator: Walla, Peter , Brenner, Gerhard , Koller, Monika
- Resource Type: journal article
- Date: 2011